Honest pricing
Free forever for solo salons. Transparent per-booking fee, no hidden percentages, no contracts. Owners always know exactly what they pay.
We're building the booking platform that European salons actually want to use — and that customers actually trust.
Salons across Europe still run their day on phone calls, paper diaries and flaky DM threads. Customers double-book themselves, lose deposits to no-shows, and waste hours hunting for an opening that fits.
ApexLoge fixes both sides of that equation. Owners get a full booking dashboard with calendar, Stripe-backed deposits, no-show protection and direct payouts. Customers get a marketplace where availability is real-time, reviews are verified, and confirmation is instant.
Free forever for solo salons. Transparent per-booking fee, no hidden percentages, no contracts. Owners always know exactly what they pay.
Bookings should take seconds, not minutes. Setup in under 10 minutes. The dashboard works on a phone in the salon between clients.
We built ApexLoge with input from real salon owners. Every feature ships only when it makes the salon's day easier — not because it looks good in a marketing deck.
From Sofia to Stockholm: one platform, multiple languages, EUR-first billing, Stripe Connect for instant payouts to every supported European country.
ApexLoge started in 2026 as a tool for a single hair salon in Sofia that was drowning in DMs and missed appointments. Within weeks of launching it, the salon's owner asked if her colleagues in other cities could use it too.
We're now expanding across Europe — same product, more languages, more local payment methods. Built remotely, designed for owners who care about both the craft and the business behind it.
Free to start. 14-day trial on every paid plan. No contract, no commitment.